First it was Janet Jackson's saggy breast and now Viacom has taken another has as Echostar, the company that runs The Dish Network (a.k.a. the satellite system for people too cheap to purchase DirecTV), has yanked Viacom programming from its directory of channels.

The move, which analysts say affects 1.6 million EchoStar viewers in major cities such as New York and Los Angeles, follows a lawsuit from EchoStar in January after a four-month deadlock over rates and conditions.

EchoStar said Viacom was illegally forcing its DISH Network to carry cable networks it does not want in order for it to retain the right to transmit CBS.

Viacom urged EchoStar customers to switch to another distributor.

"Yeah, I mean who the hell owns Dish Network anymore," said a Viacom spokesman. "It's like so 1993."