Put Your Thinking Caps On
Need help for a friend I've run across.
David Ayers owns a pretty quaint, small produce store in the historic district of my city. He had been struggling for the first couple of months until he made a sandwich board sign for his store as a way to attract the attention of drivers.
Unfortunately the evil city board says he's in violation of a code with the sign because they are only allowed in the downtown district (he's about a 1/2 mile outside of the downtown zone). So he has to take down the sign that has given him a considerable amount of business.
My co-worker Rick wrote a story on David's struggles today and as expected he'll get a nice surge of business for the short term, but that will die down pretty quickly. I'm hopeful it'll stay busy long enough for him to purchase a refrigerator (as it is, he keeps his "cool" fruits in a big cooler) but I'm not over optimistic.
Thankfully my former classmate is the current city commissioner and Seth is working on finding him a waiver to get an overhang. But that could take time.
So what can David do to draw attention. He's got a little wagon decorated with some of the fruit, but it doesn't draw like the sign did. Any suggestions?
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